The Direct Loans – Privacy Policy
Overview
The Direct Loans (“we,” “us,” “our,” or “The Direct Loans”) is committed to protecting your privacy and ensuring transparency in how we collect, use, store, and share your information. This Privacy Policy explains how personal data is handled when you apply for a home loan, business loan, refinance, or any financial service through our website or affiliated platforms.
By using our website, submitting a form, applying for a loan, or interacting with our services, you consent to the practices described in this Privacy Policy.
Privacy Policy
We collect personal and financial information to determine eligibility for loan products, provide you with accurate loan options, and deliver the best experience possible.
Information We Collect
We may collect the following types of information:
- Personal identification (name, address, phone number, email)
- Financial information (income, employment details, bank information)
- Property information (for Home Loans)
- Business information (for Business Loans)
- Device, browser, and usage data
- Communications and support interactions
How We Use Your Information
We use your information to:
- Review your loan application
- Determine eligibility and pre-qualification
- Provide personalized Home Loans and Business Loans options
- Improve our products and user experience
- Send marketing or service-related messages
- Verify identity, prevent fraud, and ensure compliance
Sharing Your Information with Trusted Partners
To process your application and deliver accurate loan options, we may securely share your information with our trusted partners, including:
- Licensed lenders
- Loan aggregators
- Credit and underwriting partners
- Verification service providers
- Operational and technology partners
We only work with vetted partners who maintain strict confidentiality and comply with industry privacy and security standards.
We never sell your personal information.
Advertising Disclosures
The Direct Loans may use cookies, third-party pixels, and retargeting tools to show relevant advertisements on Google, Meta, and other networks.
These are used to:
- Improve campaign performance
- Provide personalized loan suggestions
- Measure conversion effectiveness
You may opt out of advertising cookies through your browser settings or through the relevant ad network’s opt-out tools.
Security Policy
We use bank-level encryption and advanced security protocols to safeguard your data. All data is transmitted securely using SSL, and access is restricted to authorized personnel and partners who require it to process your loan application.
Despite our best efforts, no system is 100 percent secure. However, we maintain strict internal procedures to minimize risk and protect your information at every step.
Terms of Use
By using our website or submitting your information, you agree to comply with our Terms of Use. Loan availability, rates, and approvals may vary by state, province, income, lender guidelines, or partner requirements.
You must:
- Be at least 18 years old
- Be a legal resident of the USA or Canada
- Submit accurate and truthful information
Submitting false or misleading information may result in application denial.
Licenses & Disclosures
The Direct Loans works with licensed lenders, trusted funding partners, and verified financial professionals across the USA and Canada. Loan terms, conditions, and disclosures will be presented to you before final approval.
You acknowledge that all loan-related decisions are subject to verification and lender approval.
Reviews & UGC Terms of Use
By submitting testimonials, reviews, images, or feedback (“User-Generated Content”), you grant The Direct Loans permission to:
- Display your feedback on our website or marketing materials
- Edit content for clarity without changing your intent
- Use initials or first names for privacy
Fake, misleading, or abusive submissions may be removed.
Consent for Electronic Disclosures and Communication
By applying for a loan or submitting an inquiry, you agree to receive:
- Electronic disclosures
- Loan documents
- Email updates
- Text messages related to your application
You may withdraw consent at any time by contacting us.
Do Not Call
By providing your phone number, you consent to receiving calls or texts from The Direct Loans and our trusted partners regarding your loan application.
To be added to our internal Do Not Call list, email: privacy@thedirectloans.com
Your request will be processed within 72 hours.
SMS Terms & Conditions
By opting in to SMS communications, you agree to receive:
- Application updates
- Verification requests
- Loan reminders
- Promotional offers
Message and data rates may apply.
You may opt out anytime by replying STOP.
Product Privacy Notice
Depending on the loan product you apply for, additional product-specific privacy terms may be presented. These include:
- Home Loans
- Business Loans
- Equity products
- Refinance products
Your data will only be used for the product(s) you apply for unless you authorize otherwise.
Accessibility Statement
The Direct Loans is committed to digital accessibility. If you encounter any accessibility barriers, please contact us so we can improve your experience.
Email support: support@thedirectloans.com
